The Analyst’s Guide to GA4 [Google Analytics 4]

If you’re an Analyst ramping up on GA4, this guide is for you.

Ken Williams 3/3/21 Ken Williams 3/3/21

Goals vs. Conversion Events in Google Analytics

Goals and conversion events are both used for the same purpose: to track when users take the actions that are important to your business.

Ken Williams 11/16/20 Ken Williams 11/16/20

These considerations will help you plan your migration to Google Analytics 4.

Ken Williams 5/12/20 Ken Williams 5/12/20

This post will provide tips on how to map your existing Universal Analytics tags to Google Analytics 4 using either gtag or Google Tag Manager.

Ken Williams 5/7/20 Ken Williams 5/7/20

This post will introduce you to the new concepts that differentiate Universal Analytics from Google Analytics 4