The Analyst’s Guide to GA4 [Google Analytics 4]

If you’re an Analyst ramping up on GA4, this guide is for you.

Ken Williams 9/28/21 Ken Williams 9/28/21

How Conversions are Modeled in Google Analytics 4

The purpose of conversion modeling is to fill the gaps in your data that are created by cookie restrictions and cross-device behavior.

Ken Williams 11/16/20 Ken Williams 11/16/20

These considerations will help you plan your migration to Google Analytics 4.

Ken Williams 8/25/20 Ken Williams 8/25/20

This post will give you the information you need to transition away from Bounce Rate to the new engagement metrics that have replaced it.

Ken Williams 5/12/20 Ken Williams 5/12/20

This post will provide tips on how to map your existing Universal Analytics tags to Google Analytics 4 using either gtag or Google Tag Manager.

Ken Williams 5/7/20 Ken Williams 5/7/20

This post will introduce you to the new concepts that differentiate Universal Analytics from Google Analytics 4