The Analyst’s Guide to GA4 [Google Analytics 4]

If you’re an Analyst ramping up on GA4, this guide is for you.

Ken Williams 6/15/20 Ken Williams 6/15/20

5 Best Practices for Creating Your Events and Parameters in Google Analytics 4

In this post I will share the best practices that I have gathered when setting up events and parameters so that you can avoid common mistakes.

Ken Williams 5/10/20 Ken Williams 5/10/20

This post will give you all of the tools you need to QA your Google Analytics 4 tags in a test version of the app (or website).

Ken Williams 5/10/20 Ken Williams 5/10/20

This post will explain how GTM works with Firebase Analytics.

Ken Williams 5/10/20 Ken Williams 5/10/20

This post will explain why you might opt to set up a “page_view” event that is separate from your configuration tag.