The Analyst’s Guide to GA4 [Google Analytics 4]
If you’re an Analyst ramping up on GA4, this guide is for you.
Goals vs. Conversion Events in Google Analytics
Goals and conversion events are both used for the same purpose: to track when users take the actions that are important to your business.
How to Set Custom Dimensions and Metrics in Google Analytics 4
In this post we will discuss how custom definitions have changed in Google Analytics 4, and review the steps to set them up correctly.
How to Set Up a Google Analytics 4 Property
To get started with Google Analytics 4 you’ll want to create a new Google Analytics property, and then set up data streams for each of your websites and/or apps.