About Me

Hello, I'm Ken.

I’ve spent my career helping marketing teams use data, and most of that time under a job title such as analyst, data engineer and data scientist. In January 2024 I launched a consulting firm called DiveTeam that helps marketers master the marketing data stack.

This website started as a blog to help Analysts ramp up on Google Analytics 4, but it has evolved to cover a broad range of marketing and data analysis topics. I work hard to keep this content updated and relevant, but I always welcome feedback.

I am working to slowly migrate this blog to https://dive.team/news-blog, and I would love to hear from you at ken@dive.team.