The Analyst’s Guide to Google Analytics 4

About This Blog

Google Analytics 4 is completely different from the Google Analytics we know and love.  Data is collected differently, it is stored and filtered differently, and even the way we create reports has changed.  Familiarizing yourself with GA4 can be overwhelming, but the time has come to start learning.

If you’re an Analyst who is ramping up on Google Analytics 4, this guide is for you. 

This content is constantly updated, and is intended to provide the latest tips, best practices, and FAQ’s to support our colleagues. 

How to Get Started with Google Analytics 4

First of all, sign up for my Google Analytics Newsletter to stay updated. Each month I will summarize the updates announced on the GA product blog, the GMP blog, and the Firebase blog, as well as other public announcements made available to to Google partners and resellers.

Then, take a look at my post on What is Google Analytics 4?