This video series will teach you everything you need to know about managing access to the data you have stored in BigQuery!

The purpose of conversion modeling is to fill the gaps in your data that are created by cookie restrictions and cross-device behavior.

This post will share how you can use BigQuery to create a first-touch attribution model in Google Analytics 4 that crosses multiple streams.

Goals and conversion events are both used for the same purpose: to track when users take the actions that are important to your business.

These considerations will help you plan your migration to Google Analytics 4.

In this post we will discuss how custom definitions have changed in Google Analytics 4, and review the steps to set them up correctly.

This post will give you the information you need to transition away from Bounce Rate to the new engagement metrics that have replaced it.

In this post I will share the best practices that I have gathered when setting up events and parameters so that you can avoid common mistakes.

In this post I will explain how to use the Over clause to create a moving average, and provide a tutorial for visualizing COVID-19 cases in your area.

This post will provide tips on how to map your existing Universal Analytics tags to Google Analytics 4 using either gtag or Google Tag Manager.

This post will show you how to create a table that shows multiple different parameters of the same GA4 event as dimensions using Looker Studio and BigQuery.

Sometimes you have multiple actions with separate event names that share a common parameter. This post will allow you to view how frequently each event occurs by the value of your event parameter.

This post will guide you through the process of integrating a Firebase Analytics project with Google’s fully managed data warehouse: BigQuery.

This post will give you all of the tools you need to QA your Google Analytics 4 tags in a test version of the app (or website).

This post will explain how GTM works with Firebase Analytics.

This post will explain why you might opt to set up a “page_view” event that is separate from your configuration tag.

To get started with Google Analytics 4 you’ll want to create a new Google Analytics property, and then set up data streams for each of your websites and/or apps.

This post will introduce you to the new concepts that differentiate Universal Analytics from Google Analytics 4