The Analyst’s Guide to GA4 [Google Analytics 4]
If you’re an Analyst ramping up on GA4, this guide is for you.
How to Set Custom Dimensions and Metrics in Google Analytics 4
In this post we will discuss how custom definitions have changed in Google Analytics 4, and review the steps to set them up correctly.
5 Best Practices for Creating Your Events and Parameters in Google Analytics 4
In this post I will share the best practices that I have gathered when setting up events and parameters so that you can avoid common mistakes.
Looker Studio + BigQuery + GA4: Viewing a Parameter Across Multiple Events
Sometimes you have multiple actions with separate event names that share a common parameter. This post will allow you to view how frequently each event occurs by the value of your event parameter.