Speaking and Events
I am always happy to speak at events, host workshops, and join podcasts. Below you can see a list of current and recent topics that I am working on.
Podcast: Data Never Lie
View on YouTube or listen on Apple Podcasts
Enrico and I chat about media mix modeling, clean rooms, regressions and other technologies that allow us to better evaluate our marketing activities.
B2B Marketing Exchange
This session will explain what Bid-to-Value is, why Google believes it will be important after the removal of third-party cookies in 2024, and how B2B brands can use some advanced analysis techniques to take full advantage of this powerful feature.
GA4 and Big Data: A Game-Changing Combination for Marketing Measurement
Earlier this week I was excited to join the Apotheca Marketing podcast to discuss some of the biggest challenges facing marketers today: #googleanalytics , #privacy and #googlecloud
Higher Education Web Analytics Summit
Welcome address from the Analytics Summit Chair Aaron Baker followed by the keynote from Search Discovery's Ken Williams and Josh Wilkinson.
Maximising GA4 adoption and value beyond migration
I’ll join the team at Station10 to discuss the deprecation of Universal Analytics (UA) [coming in July 2023] and what it takes to build a solid plan to help with the transition.
How GA4 Can Help You Navigate a Cookie-Restricted World
Come watch Cory Watson and I present about GA4’s durable solutions for measurement in a world of restricted cookies.
Marketing Analytics Summit
Join my pre-conference workshop on cookieless measurement with Google Analytics 4.
The Marketing Perspective
I discuss conversion modeling and cookieless measurement with Victor Dwyer.
Marketing Analytics Summit - Italy
How Google Analytics 4 is Shaping the Future of Measurement.
