The Analyst's Guide to Google Analytics 4
Google Analytics 4 is completely different from the legacy versions of Google Analytics.
If you're a marketer or analyst who is ramping up on GA4, then this guide is for you. Be sure to sign up for my monthly newsletter, add questions in the comment section, and connect with me on social media.
About MeINSTALLATION
- 5 Best Practices for Creating Your Events and Parameters in Google Analytics 4
- Validating Google Analytics 4 With Debug Mode
- Properly Setting the User ID to Track Activity Across Web and App with Google Analytics 4
- Using Google Analytics 4 with Single Page Apps
- Should I add Google Tag Manager to my Mobile Apps?
OVERVIEW
- How Conversions are Modeled in Google Analytics 4
- 3 Tips for Planning Your Migration to Google Analytics 4
- Google Signals and Privacy in Google Analytics 4
- What is Google Analytics 4?
- Where did Bounce Rate go in Google Analytics 4?
- Translating Website Tags from Universal Analytics to Google Analytics 4
- Differences between Traditional Google Analytics and Google Analytics 4
REPORTING-AMP-ANALYSIS
- Cross-Stream First-Touch Attribution with Google Analytics 4 and BigQuery
- How the WITH Clause Can Simplify Your SQL Queries
- BigQuery + GA4: How To Get the First or Most Recent Event for a User
- How to Use the Over clause to Create a Moving Average in BigQuery
- Using BigQuery and Data Studio with Google Analytics 4
- Data Studio + BigQuery + GA4: Viewing a Parameter Across Multiple Events
- Data Studio + BigQuery + GA4: How to View Multiple Parameters on the Same Event
- How to Flatten a BigQuery Table with UNNEST
- Understanding the User ID in Google Analytics 4
GA News
Get a monthly summary of the latest Google Analytics 4 news from the GA product blog, the GMP blog, the Firebase blog as well as other public announcements made available to Google partners and resellers.
Recent Posts
- How Conversions are Modeled in Google Analytics 4
- Integrating Salesforce Sales Cloud with Google Analytics: 3 Methods [Part 2 of 4]
- Integrating Salesforce Sales Cloud with Google Analytics: Benefits and Limitations [Part 1 of 4]
- Cross-Stream First-Touch Attribution with Google Analytics 4 and BigQuery
- Goals vs. Conversion Events in Google Analytics
- How the WITH Clause Can Simplify Your SQL Queries