Google Analytics 4 replaces the concept of a goal with conversion events. In this short post I will explain the difference and provide a few helpful resources for setting up the new conversion events correctly. Contents What Goals and Conversion Events Have in Common How they are Different Reporting on Conversion …

Google Analytics 4 was released in October 2020, and the time has come to migrate away from the legacy version if you have not already. But before you start creating new tags, you will need to make a plan that considers the following: What business questions do I need GA4 to answer, and do I need to migrate everything …

It might seem simple to migrate your Google Analytics code from a Universal Analytics property to Google Analytics 4 (or GA4), but the first time I did this for a client was a complete mess. The tips and best practices that I've compiled below will help you learn from my mistakes as you map your existing Universal …

Many analysts who are familiar with the legacy versions of Google Analytics have a difficult time adjusting to Google Analytics 4. The purpose of this post is to introduce you to the new concepts that differentiate GA4 from its predecessors. LAST UPDATE (Oct 22, 2020) This post has been updated to include …