Custom definitions (also known as custom dimensions and metrics) are critical to any business that relies on Google Analytics, and they have been completely overhauled in Google Analytics 4. In this post we will discuss how custom definitions have changed, explain what you need to know before migrating them from …

Google Analytics 4 was designed to handle Single Page Apps (SPA's) gracefully. In this post I will explain how to modify your Google Analytics 4 page_view event in Google Tag Manager to function properly across both traditional websites and SPA's. LAST UPDATE (Sept 25, 2021) Expanded some of the concepts in this …

If you’ve used Google Tag Manager on the web, then you probably have an idea of how it manages your Analytics data on a mobile app. Forget that idea… it’s completely wrong. This post will explain how GTM works with Firebase Analytics and why you should consider using it. Warning This post was written before event …