The category, action and label dimensions in legacy versions of Google Analytics made it simple to organize your events, but these variables have been deprecated in Google Analytics 4. Before you start creating GA4 tags you need to do some careful planning to ensure that your reports are set up properly. In this post I …

Google Analytics 4 was designed to handle Single Page Apps (SPA's) gracefully. In this post I will explain how to modify your Google Analytics 4 page_view event in Google Tag Manager to function properly across both traditional websites and SPA's. LAST UPDATE (Sept 25, 2021) Expanded some of the concepts in this …