Custom definitions (also known as custom dimensions and metrics) are critical to any business that relies on Google Analytics, and they have been completely overhauled in Google Analytics 4. In this post we will discuss how custom definitions have changed, explain what you need to know before migrating them from …

The category, action and label dimensions in legacy versions of Google Analytics made it simple to organize your events, but these variables have been deprecated in Google Analytics 4. Before you start creating GA4 tags you need to do some careful planning to ensure that your reports are set up properly. In this post I …

Sometimes you have multiple actions (with separate event names) that share a common parameter. This post will allow you to view how frequently each event occurred by the value of your event parameter. Contents Let’s Start with an Example Viewing a Parameter Across Multiple Events in BigQuery Viewing a Parameter Across …