The most difficult part of migrating from Universal Analytics to Google Analytics 4 is the reporting. GA4 does not have many of the same built-in reports that Marketers and Analysts have come to expect from previous versions of Google Analytics, and it can be difficult to replicate them. However, with a little …

When using Google Analytics 4 it can be surprisingly difficult to create a table that shows multiple different parameters of the same event as dimensions. As an example, let’s say that you have a news app, and your authors create content in three categories: “sports”, “politics”, or “fashion”. Every time a user shares …