Google Analytics 4 replaces the concept of a goal with conversion events. In this short post I will explain the difference and provide a few helpful resources for setting up the new conversion events correctly. Contents What Goals and Conversion Events Have in Common How they are Different Reporting on Conversion …

Custom definitions (also known as custom dimensions and metrics) are critical to any business that relies on Google Analytics, and they have been completely overhauled in Google Analytics 4. In this post we will discuss how custom definitions have changed, explain what you need to know before migrating them from …

To get started with Google Analytics 4 you’ll want to create a new Google Analytics property, and then set up data streams for each of your websites and/or apps. I strongly encourage my clients to read through this document before starting this process! You can find Google’s instructions on this process here, but if …