This article will explain the three methods for passing user behavior (pages viewed, videos played, documents downloaded, etc.) from Google Analytics into your Salesforce Sales Cloud records. This is the second post in my 4-part series about sharing data between Google Analytics and Salesforce, so be sure to check out …

Salesforce and Google Analytics can share data in various ways, but sales teams are often surprised by the limitations of the official product integrations. This post details the way standard Google Analytics Salesforce integration works. This post is the first of a four-part series about sharing data between Google …

Let me start by saying that you need to do this. BigQuery is such a fundamental part of Google Analytics 4, that neglecting to enable the integration is like eating nachos without chips. You don’t want to be that guy at the superbowl party just spooning queso into your mouth, do you? BigQuery is Google’s fully managed …