Google Analytics 4 replaces the concept of a “goal” with “conversion events”. In this short post I will explain the difference and provide a few…
Custom definitions (also known as custom dimensions and metrics) are critical to any business that relies on Google Analytics, and they have been completely overhauled…
Get started with Google Analytics for Firebase by creating an “App + Web” property, and then setting up data streams for each of your websites and/or apps.