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Ken Williams

The Analyst's Guide to Google Analytics for Firebase

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Category: Project Setup

Posted onMarch 3, 2021March 4, 2021Guide

Goals vs. Conversion Events in Google Analytics

by Ken3 Comments on Goals vs. Conversion Events in Google Analytics

Google Analytics 4 replaces the concept of a “goal” with “conversion events”. In this short post I will explain the difference and provide a few…

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Posted onOctober 5, 2020October 14, 2020Guide

How to Set Custom Dimensions and Metrics in Google Analytics 4

by Ken13 Comments on How to Set Custom Dimensions and Metrics in Google Analytics 4

Custom definitions (also known as custom dimensions and metrics) are critical to any business that relies on Google Analytics, and they have been completely overhauled…

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Posted onMay 9, 2020October 14, 2020Guide

How to Set Up a Google Analytics 4 Property

by Ken4 Comments on How to Set Up a Google Analytics 4 Property

Get started with Google Analytics for Firebase by creating an “App + Web” property, and then setting up data streams for each of your websites and/or apps.

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This is my face

Ken Williams

Senior Data Engineer @ Search Discovery


I've spent the last decade helping my clients become experts in Analytics and Tag Management. This is what I've learned.

Connect with me on LinkedIn, or contact me over email or Measure Slack

me@ken-williams.com
@KenWilly on Measure Slack and Twitter

(more about me)

Get a monthly summary of the latest Google Analytics 4 news from the GA product blog, the GMP blog, the Firebase blog as well as other public announcements made available to Google partners and resellers.

[see the archive]

Recent Posts

  • Cross-Stream First-Touch Attribution with Google Analytics 4 and BigQuery March 15, 2021
  • Goals vs. Conversion Events in Google Analytics March 3, 2021
  • How the WITH Clause Can Simplify Your SQL Queries January 15, 2021
  • BigQuery + GA4: How To Get the First or Most Recent Event for a User January 7, 2021
  • 3 Tips for Planning Your Migration to Google Analytics 4 November 16, 2020
Publically available examples of data studio reports
Google is constantly iterating on the products described in this guide, and so please be understanding and notify me if you find any content that is out of date.
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