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Ken Williams

The Analyst's Guide to Google Analytics for Firebase

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Category: Installation

Posted onJune 15, 2020January 29, 2021Guide

5 Best Practices for Creating Your Events and Parameters in Google Analytics 4

by Ken8 Comments on 5 Best Practices for Creating Your Events and Parameters in Google Analytics 4

In this post I will share the best practices that I have gathered when setting up events and parameters so that you can avoid common mistakes.

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Posted onMay 10, 2020November 16, 2020Guide

Validating Google Analytics 4 With Debug Mode

by Ken1 Comment on Validating Google Analytics 4 With Debug Mode

This post will give you all of the tools you need to QA your Google Analytics for Firebase tags in a test version of the app (or website).

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Posted onMay 10, 2020October 14, 2020Guide

Properly Setting the User ID to Track Activity Across Web and App with Google Analytics 4

by Ken10 Comments on Properly Setting the User ID to Track Activity Across Web and App with Google Analytics 4

This post will bring you up to speed on how to install the User ID across your platforms and verify that it is working properly in Google Analytics.

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Posted onMay 10, 2020October 14, 2020Guide

Should You Manually Set the Page_View Event in Google Analytics 4 Using GTM?

by Ken2 Comments on Should You Manually Set the Page_View Event in Google Analytics 4 Using GTM?

There are many reasons why you might opt to set up a “page_view” event that is separate from your configuration tag. This post will explain why you might need to do this, and share some best practices to make sure you’ve done it correctly.

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Posted onMay 10, 2020November 19, 2020Guide

Should I add Google Tag Manager to my Mobile Apps?

by Ken3 Comments on Should I add Google Tag Manager to my Mobile Apps?

This post will explain how GTM works with Firebase Analytics and why you should consider using it.

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This is my face

Ken Williams

Senior Data Engineer @ Search Discovery


I've spent the last decade helping my clients become experts in Analytics and Tag Management. This is what I've learned.

Connect with me on LinkedIn, or contact me over email or Measure Slack

me@ken-williams.com
@KenWilly on Measure Slack and Twitter

(more about me)

Get a monthly summary of the latest Google Analytics 4 news from the GA product blog, the GMP blog, the Firebase blog as well as other public announcements made available to Google partners and resellers.

[see the archive]

Recent Posts

  • Goals vs. Conversion Events in Google Analytics March 3, 2021
  • How the WITH Clause Can Simplify Your SQL Queries January 15, 2021
  • BigQuery + GA4: How To Get the First or Most Recent Event for a User January 7, 2021
  • 3 Tips for Planning Your Migration to Google Analytics 4 November 16, 2020
  • Google Signals and Privacy in Google Analytics 4 October 20, 2020
Publically available examples of data studio reports
Google is constantly iterating on the products described in this guide, and so please be understanding and notify me if you find any content that is out of date.
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