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Ken Williams

The Analyst's Guide to Google Analytics for Firebase

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Author: Ken

Posted onMay 10, 2020October 14, 2020Guide

Should You Manually Set the Page_View Event in Google Analytics 4 Using GTM?

by Ken2 Comments on Should You Manually Set the Page_View Event in Google Analytics 4 Using GTM?

There are many reasons why you might opt to set up a “page_view” event that is separate from your configuration tag. This post will explain why you might need to do this, and share some best practices to make sure you’ve done it correctly.

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Posted onMay 10, 2020November 19, 2020Guide

Should I add Google Tag Manager to my Mobile Apps?

by Ken3 Comments on Should I add Google Tag Manager to my Mobile Apps?

This post will explain how GTM works with Firebase Analytics and why you should consider using it.

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Posted onMay 9, 2020October 14, 2020Guide

How to Set Up a Google Analytics 4 Property

by Ken4 Comments on How to Set Up a Google Analytics 4 Property

Get started with Google Analytics for Firebase by creating an “App + Web” property, and then setting up data streams for each of your websites and/or apps.

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Posted onMay 7, 2020October 22, 2020Guide

Differences between Traditional Google Analytics and Google Analytics 4

by Ken13 Comments on Differences between Traditional Google Analytics and Google Analytics 4

This post will introduce you to the new concepts that differentiate Google Analytics from the App + Web properties used with Google Analytics for Firebase

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This is my face

Ken Williams

Senior Data Engineer @ Search Discovery


I've spent the last decade helping my clients become experts in Analytics and Tag Management. This is what I've learned.

Connect with me on LinkedIn, or contact me over email or Measure Slack

me@ken-williams.com
@KenWilly on Measure Slack and Twitter

(more about me)

Get a monthly summary of the latest Google Analytics 4 news from the GA product blog, the GMP blog, the Firebase blog as well as other public announcements made available to Google partners and resellers.

[see the archive]

Recent Posts

  • Cross-Stream First-Touch Attribution with Google Analytics 4 and BigQuery March 15, 2021
  • Goals vs. Conversion Events in Google Analytics March 3, 2021
  • How the WITH Clause Can Simplify Your SQL Queries January 15, 2021
  • BigQuery + GA4: How To Get the First or Most Recent Event for a User January 7, 2021
  • 3 Tips for Planning Your Migration to Google Analytics 4 November 16, 2020
Publically available examples of data studio reports
Google is constantly iterating on the products described in this guide, and so please be understanding and notify me if you find any content that is out of date.
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