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The Analyst's Guide to Google Analytics for Firebase

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Author: Ken

Posted onMay 9, 2020October 14, 2020Guide

How to Set Up a Google Analytics 4 Property

by Ken4 Comments on How to Set Up a Google Analytics 4 Property

Get started with Google Analytics for Firebase by creating an “App + Web” property, and then setting up data streams for each of your websites and/or apps.

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Posted onMay 7, 2020October 22, 2020Guide

Differences between Traditional Google Analytics and Google Analytics 4

by Ken4 Comments on Differences between Traditional Google Analytics and Google Analytics 4

This post will introduce you to the new concepts that differentiate Google Analytics from the App + Web properties used with Google Analytics for Firebase

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Ken Williams

Senior Data Engineer @ Search Discovery


I've spent the last decade helping my clients become experts in Analytics and Tag Management. This is what I've learned.

Connect with me on LinkedIn, or contact me over email or Measure Slack

me@ken-williams.com
@KenWilly on Measure Slack and Twitter

(more about me)

Get a monthly summary of the latest Google Analytics 4 news from the GA product blog, the GMP blog, the Firebase blog as well as other public announcements made available to Google partners and resellers.

[see the archive]

Recent Posts

  • How the WITH Clause Can Simplify Your SQL Queries January 15, 2021
  • BigQuery + GA4: How To Get the First or Most Recent Event for a User January 7, 2021
  • 3 Tips for Planning Your Migration to Google Analytics 4 November 16, 2020
  • Google Signals and Privacy in Google Analytics 4 October 20, 2020
  • What is Google Analytics 4? October 14, 2020
Publically available examples of data studio reports
Google is constantly iterating on the products described in this guide, and so please be understanding and notify me if you find any content that is out of date.
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